20 Most Retweetable Words & Phrases on Twitter

I just purchased and have been reading The Science of Marketing: When to Tweet, What to Post, How to Blog, & Other Proven Strategies - very good book by the way – and I came across a section that listed the most retweeted keywords.

I’ve always been interested in the psychology behind words that work and words that don’t. A lot of the words below are Marketing Call-to-Action staples, like “Free” and “You”. People don’t care about you or your company - except in very rare cases - they care abou themselves and how you can solve a problem for them. Keep that in mind when writing any of your business copy, whether it be in a brochure or on Twitter.

Another note – tweets that had links in them had a higher click-through-rate and retweets than tweets that didn’t. Also keep in mind people don’t care what you had for lunch. Though sometimes that can be a decent way to engage instead of always posting links, but keep in mind ask a question, i.e. “I had green eggs and ham, what did you guys have?”.

Below are the words but I’d really recommend picking up the book, it’s got a lot of good stuff about the how’s and why’s of content marketing.


20. New Blog Post

19. Check Out

18. Blog Post

17. Top

16. How To

15. Follow

14. 10

13. Social Media

12. Great

11. Please Retweet

10. Help

9. Media

8. Free

7. Social

6. Blog

5. Post

4. Retweet

3. Please

2. Twitter

1. You

If you have any words you’d like to add to this list let me know in the comments!


  1. Lissa
    Jul 15, 2013

    I enjoyed reading this! I am going to share it :)

  2. Brian Martin
    Jul 16, 2013

    Thank you Lissa!


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